Seasonality and Its Effect on Tourism in Lattakia Governorate Lattakia Tourist Hotel (formerly the Meridian): An Example

Abstract

The effects of seasonality stand as the most significant challenges that face tourismin the Governorate of Lattakia. It seems that seasonality generally shapes the tourist activities in the governorate. However, such relevant tourism industry companies, especially those classified hotels, look subject to severe seasonal changes from the point of view of demand on the tourist product—in particular what relates tourist sheltering. The phenomenon of seasonality appears in the increase or decrease of demand during specific time in the year, and also as the stay index reveals with special reference to hotels. A survey study of the period spanning over a few years quoted from the number of clients of the Tourist Lattakia Hotel during the various seasons of the year, where the factor of seasonality together with its negative effect on tourism in general does disclose itself.