Evaluating The Effectiveness Of Strategic Agility In Regulatory Genes

A Field Study In The Branches Of The Credit Bank In Lattakia Governorate

Abstract

The study aimed to measure the effectiveness of strategic agility in the organizational genetics of the branches of the Credit Bank in Lattakia Governorate. It relied on a descriptive analytical approach and data analysis using SPSS 20, through a questionnaire and personal interviews with a sample of employees. The results revealed a strong, statistically significant, positive relationship between strategic agility in its four dimensions (sensing, decision-making, practice, and learning) and organizational genetics in the branches of the Credit Bank in Lattakia Governorate. The correlation coefficient (R=0.991) and the coefficient of determination (R²=0.982) indicated that strategic agility explains 98.2% of the variance in organizational genetics. The low averages are attributed to the impact of the deteriorating economic conditions and social crises in Lattakia Governorate, which have led to a shortage of resources and limited the branches' ability to invest in information systems and effective training. Environmental pressures and rapid changes have also affected the speed of response and the quality of decision-making within banks. The study recommends enhancing strategic agility through developing information systems, activating decentralized decision-making, and sustainable investment in training and continuous learning. It also emphasizes improving organizational genetics through a clear organizational structure, strengthening communication channels, and encouraging innovation, in addition to implementing a periodic performance evaluation system to ensure continuous improvement and raise the efficiency of branches in the face of environmental changes and future challenges.