“The Impact of Innovation in Television Advertising on Purchasing Motivations in Light of Consumer Personality Type Differences: A Field Study in Latakia Governorate”. Latakia University (formerly Tishreen)Journal for Research and Scientific Studies - Economic and Legal Sciences Series 48, no. 3 (August 18, 2026): 85–111. Accessed August 28, 2026. https://journal.latakia-univ.edu.sy/index.php/econ/article/view/21580.