“The Impact of University Brand Adoption on Positive Word-of-Mouth Among Academic Staff: Evidence from Al-Manara University, Lattakia”. Latakia University (formerly Tishreen)Journal for Research and Scientific Studies - Economic and Legal Sciences Series, vol. 48, no. 4, Oct. 2026, pp. 85-107, https://journal.latakia-univ.edu.sy/index.php/econ/article/view/21697.