“The Impact of Innovation in Television Advertising on Purchasing Motivations in Light of Consumer Personality Type Differences: A Field Study in Latakia Governorate” (2026) Latakia University (formerly Tishreen)Journal for Research and Scientific Studies - Economic and Legal Sciences Series, 48(3), pp. 85–111. Available at: https://journal.latakia-univ.edu.sy/index.php/econ/article/view/21580 (Accessed: 28 August 2026).