The Role of Knowledge Management in Green Innovation (A Case Study of Bio Gar Company for Medical and Cosmetic Industries)
Keywords:
Knowledge management, knowledge management processes, green innovation.Abstract
The research aimed to determine the level of application of knowledge management and green innovation at BioGar, and to identify the role of knowledge management through its processes (knowledge generation, knowledge storage, knowledge distribution, and knowledge application) in green innovation at the company under study. This was measured through its dimensions: green administrative innovation, green innovative processes, and green innovative marketing. The research relied on the descriptive analytical approach as a general research methodology. A questionnaire was designed and distributed to a random sample of employees at the upper, middle, and executive levels of management at the company under study. The number of questionnaires valid for statistical analysis was 273. The research concluded that the company under study applies knowledge management to a significant degree, as well as green innovation. The research results indicated a significant positive impact of knowledge management on the green innovation process at the company under study. The ranking of knowledge management processes in terms of the intensity of their impact on the green innovation process at the company under study was as follows: knowledge application, knowledge storage, knowledge distribution, and knowledge generation.
